Dette whitepaper er omkring, hvordan ChatGPT bruges professionelt hos XO 360 til at hjælpe vores arbejde med marketingeksekvering. Målet er at øge hastighed, effektivitet og kreativitet i produktionen uden at erstatte den menneskelige ekspertise, som definerer vores arbejde.
Professional use of ChatGPT at XO 360
This whitepaper is about how ChatGPT is used professionally at XO 360 to help our marketing execution work. The goal is to increase speed, efficiency and creativity in production without replacing the human expertise that defines our work.
How it fits into our work
ChatGPT is an AI assistant developed by OpenAI. It can generate text, assist with research, automate repetitive tasks and help with versioning content. At XO 360, we can think of it as a fast-working, always-on production assistant. It helps us explore ideas, test messages and save time on repetitive content tasks. Much of our work involves handling large amounts of versioning and detailed production tasks. ChatGPT fits in well with tasks such as turning complex customer briefs into clear, actionable production notes, drafting translations and adjusting tone of voice for different markets. It can quickly adapt one piece of content to many formats or versions and support concept development in the early stages with suggestions for headlines, slogans or social copy. This frees up time for our teams to focus on design, accuracy and quality assurance.
Best practice
To get useful results with ChatGPT, it's important to provide clear context. The AI performs best when the input is detailed and specific. Iteration is a natural part of the process - it's normal to adjust and refine output to meet our standards. It's also crucial to maintain the human quality of the end product. The AI should never be the final voice. All facts, brand references and translations should be double-checked.
What to avoid
Although ChatGPT is effective, it has its limitations. It shouldn't be used to guess brand tone without examples, and AI-generated text should never be used without human review and editing. Confidential customer information should never be entered into the tool and it should not be seen as a replacement for our designers, translators or production teams. Instead, it should act as a complement to our workflows.
Examples of use
When producing banners, ChatGPT can quickly suggest alternative headlines based on a main concept. For social media, it helps adapt copy for different platforms such as Instagram, LinkedIn and Facebook, while respecting the right tone of voice. For posters or POS materials, it offers text variations to suit small formats. It can also help structure presentations for customer decks and speed up the planning phase.
Tips for implementation
For best impact, teams can benefit from creating prompt templates for recurring tasks. Sharing experiences internally supports consistent use and reinforces learning. It can be helpful to appoint a "ChatGPT manager" to support onboarding, answer questions and keep track of best practices. In conclusion: ChatGPT is a practical tool to increase efficiency and support creativity in the production process at XO 360. Used wisely, it gives us more time to do what we do best: deliver high-quality, well-executed marketing materials.
About the author
XO Team
XO 360
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